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Alexandra (Lifton) Bennett

GRAPHIC DESIGNER

Phone:

516-426-9055

Email:

a.b.b.graphic.design@gmail.com

Location:

New York, NY

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EXPERIENCE

JANUARY 2015 - PRESENT

Freelance Graphic Designer

AB GRAPHIC DESIGN /

ALEXANDRA LIFTON GRAPHIC DESIGN

Design both digital and print work. Projects include illustrations, logo design, app icon design, Snapchat geo filters, invitations, evites, fliers, website wireframes, print ads, postcards, business cards, Facebook ads and any other design work requested. Learned the ability to manage time and projects wisely.

AUGUST 2020 - OCTOBER 2020

Freelance Graphic Designer

DÉCOR

Designed everything from presentations to logos and packaging. Created both digital and print assets for the company. Some work included Google ads, web banners, social assets, emails, logo design, presentation design, product hangtags and more.

AUGUST 2018 - JANUARY 2020

Senior Graphic Designer

WORTH COLLECTION LTD.

Designed all the print and digital collateral that left the company. Designed for both Worth New York and W by Worth Facebook, Instagram, Linkedin and Youtube accounts as well as made the posts. Digital work included: Emails (Sale, retail outlets, weekly, ambassador, email marketing templates for stylists, event invites), Google Ads, Website Banners, Invitations (internal and external), Email Banners, Website Thumbnails, Directories for stylists, and more. Print Work included: Post Cards, Invitations (internal and external), Gift Cards/Vouchers/Gift Certificates, In-store Signage, Self-Mailers, Posters, Trunk Show Signage and any other requests that come in. 

FEBRUARY 2018 - MARCH 2018

Freelance Graphic Designer

LACOSTE

Designed all consumer facing creative work (emails, landing pages, display banners, onsite banners). Resized and optimized images files for website. Designed and sliced email and web templates in Adobe Photoshop and made them interactive using Dartagnan. Created vector illustrations using Adobe Illustrator.

NOVEMBER 2017 - JANUARY 2018

Freelance Graphic Designer

TOMMY HILFIGER

Designed print collateral for in-store visual training. Photographed apparel to be used for training guides. Resized, recolored, silhouetted, and retouched images in Photoshop. Built visual guides for new store openings. Used Illustrator to create infographic elements. Used Indesign to create image contact sheets, store training guides, infographic brochures and visual concepts. Brainstormed and researched ways to create great visuals for company collateral.

MAY 2017 - OCTOBER 2017

Freelance Custom Designer

VINEYARD VINES

Drew custom icons and used logos to create custom designs for clients. These items included creating tote bags, ties, scarves, apparel, makeup bags, pocket squares and more. Created merchandise to be sent out for production. Custom items were created to be sold via the NFL, MLB, NBA, NHL, Collegiate bookstores, company stores and used at custom events.

MARCH 2015 - OCTOBER 2017

Freelance Graphic Designer

VINEYARD VINES

Created lookbooks for Men’s, Women’s, and Kid’s fashion. Designed both print and digital assets. Created direct mail, emails, gift cards, and advertisements. Illustrated seasonal stickers for company brand. Learned the importance of brand voice and how to follow guidelines. Designed and Illustrated coloring book pages, Snapchat filters, and Snapchat QR codes. Brainstormed campaigns. Created promotional material for events such as the Kentucky Derby and more.

SEPTEMBER 2014 - JANUARY 2015

Graphic Designer

BIG APPLED

Designed Facebook fliers, cover photos, profile pictures, ads and more using Adobe Creative Suite. Designed and created newsletter templates, website popups, website wireframe layouts, infographics and additional images needed for the website. Redesigned company logo and infographic media kit.

INTERNSHIPS

JULY 2014 - OCTOBER 2014

Graphic Designer/ Sales & Marketing Intern

MANHATTAN MEDIA

Created email invitations with Adobe Creative Suite. Designed advertisement material for Avenue Magazine. Edited document layouts, business cards, Media kits. Used Microsoft Excel to update databases and create spreadsheets to measure market shares. 

SPRING 2014

Account Executive For
Boston University Police Department

BOSTON UNIVERSITY PR LAB

Managed Boston University Police Department’s social media accounts (Facebook, Twitter & Instagram). Designed and distributed promotional material while running promotional events for the department and aiding in strengthening department and student interaction.

FALL 2013 & SPRING 2014

Art Director

BOSTON UNIVERSITY AD LAB

Designed labels for a cookie company’s packaging while working closely with a copywriter and web designer. Developed a wireframe website layout for a financial company as well as a logo, brochure and print ads. Worked closely in a team-oriented environment.

JUNE 2013 - AUGUST 2013

Intern

CHUCKIES NYC

Designed promotional email templates using Adobe Creative Suite. Created and uploaded content for the company’s Pinterest page and wrote product descriptions for merchandise sold in store.

SUMMER 2012 & SUMMER 2013

Design Intern

BAYARD ADVERTISING/ SHERMAN ADVERTISING

Drafted ideas and created both print and digital banner ads using Adobe Creative Suite. Designed promotional product logos, holiday cards, and ads. Resized and edited developed advertisement layouts.

SUMMER 2011 & SUMMER 2012

Intern

LIKEABLE MEDIA

Managed multiple social media platforms for numerous companies. Researched relevant blogs, potential clients and new business for the CEO. Took notes for the CEO during new business, client and partnership calls. Created Facebook ads and monthly analytic reports for company social media pages.

EDUCATION

2014

Bachelor's of Science in Communication

BOSTON UNIVERSITY

College of Communication

SKILLS

ADOBE PHOTOSHOP

ADOBE INDESIGN

ADOBE ILLUSTRATOR

ADOBE BRIDGE

ADOBE DREAMWEAVER

MICROSOFT WORD

MICROSOFT EXCEL

MICROSOFT POWERPOINT

MICROSOFT PUBLISHER

BEGINNER HTML

MAC/PC

©2020 by AB GRAPHIC DESIGN | ALEXANDRA LIFTON GRAPHIC DESIGN

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